Helping startups bridge the gap between quality content and AI
The hardest part of running a content program is keeping it going
That’s where AI comes in, but you don’t have to sacrifice quality to use AI for content anymore. Here’s how I work with clients to build a custom brand-specific AI content studio:
I create a content foundation — strategy, voice, ed cal, etc. (what I have been doing for 15+ years)
Use that to train a custom GPT or Project
Deliver a simple, intuitive AI workflow for ongoing production to take your content program to the moon!
I believe that with the right combination of AI efficiency and human guidance and oversight, companies can have their own custom content engine that produces quality content fast and that won’t lose steam.
How I Can Help
Content Foundation
The most important part of maintaining quality while building an AI content studio is what we train it with. That’s where content strategy, tone, specific writer voices, style and more come in. I will help build what you don’t yet have to ensure your content foundation is solid.
AI Model Training
We will use our foundational documents to train AI, then test and refine until we are satisfied with how our model writes. This also means creating individual profiles for specific internal writers so we can shift the tone and voice when needed.
Build an AI Workflow for Ongoing Production
The final step before getting started is to create a workflow that you and your team can use to start writing. That means creating a prompt flow to gather all of the information the GPT needs to write something great. It’s a creative brief with intuitive questions to ensure a quality end product.
